The market position of Nivea for men in UK Essay

The market position of Nivea for men in UK - Essay Example (Euromonitor, 2010) Bargaining power of suppliers (Low): Nivea has a high bargaining power with respect to its suppliers because of its diverse portfolio and generating economies of scale (Beiersdorf AG , 2010). Bargaining power of buyers (High): Customers of men grooming products have high bargaining powers due to low switching costs, price sensitivity to grooming products etc (Kay, 2006). Threat of Substitutes (Medium): Nivea for men has a high threat of substitutes from general grooming products, natural products such as olive oil etc. (Heijden, 2005) SWOT Analysis for Nivea For Men In order to fully understand the competitive advantages and vulnerabilities of Nivea, (Beiersdorf AG, 2011)we conduct the following SWOT analysis for Nivea for men: The Boston Group Matrix The overall market growth of the men’s grooming market is 3% (2009-2014 CAGR) (Euromonitor, 2010) and the relative market share of Beiersdorf (Nivea for Men) is low. Market share of Beiersdorf AG is 5.3% (2011 ) as compared to 32% of P&G (Euromonitor, 2010). With a low market growth and low market share, Nivea for Men falls into the Dogs enterprise position, which indicates that Business is a cash trap (BRS Inc). The best thing that Nivea for Men can do is to focus on short term, avoid risky investments and look into niche segments. Where do we want to be? (Strategy Formulation) This stage of marketing strategies planning describes the objectives and aims of Nivea’s marketing plans, the strategy formulation for its brands’ growth and identification of â€Å"the business we’re in†. Before defining the objectives of Nivea’s marketing strategies, we must recollect the competitive advantages that Nivea for men... This research describes the Situation analysis or Market Audit for Nivea in the men’s grooming market in UK considering both External and Internal perspectives. Nivea currently holds the #2 spot in men’s grooming category for the UK market. The ‘Nivea-for-men’ case-study details the challenges that Nivea for men is having in the men’s grooming market in UK. Upon extensive analysis of the market and competition, it is evident that Nivea-for-men even though is a leading and important brand for both Beiersdorf and overall market, it’s sales still lag behind the flagships products of P&G and Unilever. The growth opportunity that is seen for Nivea for Men is the growing skin care segment with a CAGR (2004-2011) of 17.8%. Owing to the iconic branding of Nivea in skin-care products, Beiersdorf possess a competitive advantage in penetrating and increasing the skin-care market for men. In order to do so, they should segment their consumers on attribute s of age and shopping behavior. Target segments identified for Nivea for men are Adult adopters, midlife adopters, senior adopters, and midlife experimenters. The various attack strategies that Nivea for men can use are products bunding, progressive promotions and pricing. The various defence strategies that should be implemented by Beiersdorf are flanking defense and position defence. With proper risk management in place with respect to the implementation and control of marketing plan, it is bound that market share of Nivea for men will increase in the UK market.

Design Essay Example | Topics and Well Written Essays - 500 words

Design - Essay Example There are three main designs of the bottle, that is, bottles made of bamboo, stone and sea shell. Choice of the three designs anchors on the company’s philosophy to offer products that are sensitive to benign nature of the environment (Gabriel, 2014). All the three bottles are refillable, thus minimizing incidences of disposure. Bamboo, stone and Sea Shell designs take resonance with Oriental, Spa and Sea respectively (Lidwell, & Manacsa, 2009). Each design demarcates for the target client that which he or she is able to anticipate from resultant effect of the product to their body’s thus guiding choice of selection. For example, Bamboo extract contributes to Vitamin E in the human skin. Vitamin E contains antioxidants that nourishes the skin of an individual (Lidwell, Holden, Butler, & Elam, 2010). As such, products within the bottle made of bamboo design resonates with positive contributory effect of bamboo extracts to enlighten the human skin. Creation of the bamboo entails chopping of the bamboo reeds in physical size that is in tandem with other sizes of products which the company offer (Chin, 2005). Size of the bamboo tube also has the capacity to bear rightful quantities of moisturizer as Natugo establishes. Outer cover of the bamboo bottle is green. Essence of the green color is for educative purposes (Brandau, 2012). Green is a representative color for nature. Therefore, the green color depicts that the product is purely natural and contains elements of extracts that emanate from Bamboo therefore healthy and benevolent in refreshing skin of the users (Hughes, 2006). Creation of the stone bottles entails selection of fine stones. The stones resemble the ones used within a Spa (Lee, 2005). Designer of the stone arranges bigger stone to constitute base of the bottle. Pile of the stones emerge in a descending order in times of the physical size. The designer then drill a

Pollution And Its Effects

Pollution And Its Effects Contemporary world has been marked with so many changes and advancement through industrialization and development of new technologies. It is amazing the effects industrialization and technology advancements have caused. Nations have experienced improved techniques in production leading to increased production and consequently economic growth. Citizens have had their living standards through the increased production. Authors of papers and books have expressed their felt gratitude to industrialization and its effects as well as the improvement in technology. Nonetheless, many such authors do not leaning on one side but appreciate both the negative and positive effects of industrialization and improvement in the technology. Other than the positive effects of industrialization and technological improvement the most threatening negative effects of the two is pollution. Pollution is a broad aspect encompassing many institutions and schools of thoughts. In direct terms, pollution is the int roduction of unwanted substances into natural environment leading to environmental instability, disorder, discomfort and harm to the ecosystem affecting the different living things in their habitat. Unwanted substance introduction into the environment has been spurred by industrialization and improved technology leading to production of many varied products. The unwanted substances are the pollutants. Unfortunately, industrialization and technological effect of pollution has caused a lot of harm to living things in their natural habitat. Air pollution being one of the forms of pollution has had serious negative impacts on living things Release of Chemicals into the atmosphere inhaled by living things Causes diseases related to lungs and pulmonary Global warming leading All these activities and effects forces nations to employ structural and strategic policies thus incurring increased costs. Water pollution is another cause of pollution detrimental to survival of living things Causes through pathogens, chemical, and thermal Effects on non-aquatic living things Effects to aquatic living things Water is one of the essentials of life thus taking polluted water leads to health deterioration leading to spending resources in treatment and prevention of diseases. Other than two broad classification of pollution, environmental pollution is another Causes of environmental pollution; dumping Effects to living things Just as the other forms of pollution, environmental pollution leads to stretching of a nationà ¢Ã¢â€š ¬Ã¢â€ž ¢s resources in trying to curb with the problem and this increases running costs of nations. Conclusion Works Cited Atkinson, William. Pollution and Environmental Exposure Insurance. Precast Magazines, July 28, 2010 Silverman, Robert. Pollution takes its Toll on the Heart. Science Daily, September 21, 2010. Air Pollution and its Negative Effects Air pollution is one of the most common forms of pollution experienced because of industrializations and improvement in technology. This form of pollution arises due to emission of unwanted substances (pollutants) into the atmosphere. Atmosphere contains specific components of gases such as oxygen, nitrogen, carbon (IV) oxide, and argon among others thus introduction of any other gases leads to pollution of the air. Survival of living things requires oxygen resent in the atmosphere. It is an essential to living things survival and thus it should never been contaminated. Most industrial processes release certain substances most of which are chemicals into the atmosphere thus contaminating the oxygen present. Such chemicals are in form of smoke that entails burnt fuels primarily composed of carbon. Burning carbon combines the element with oxygen thus forming a dangerous gas, carbon (IV) oxide commonly referred to as the carbon dioxide. Releasing such chemical substances into the atmosp here causes air pollution (Atkinson). During inhalation and exhalation amongst the living things, there are no specialized organs within their structures that purify the air or choose the right type of gas to be inhaled. In the process, most living things end up inhaling different gases among them carbon (IV) oxide also known as the carbon dioxide. Inhalation of CO2 has so many effects within the physiological processes of the living things. It combines with the hemoglobin meant to transport oxygen from the lungs to all parts of the body. Such combinations are usually chemical reactions that are irreversible hence interfering with the hemoglobin normal biconcave structure for efficient transport of oxygen. As a result, living things end up suffocating and this in most cases leads to complications and at the end death (Silverman). Emission of such chemical substances into the atmosphere especially the CO2 leads the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s threatening concept, global warming. Global warming is the rapture of the ozone layer because of increased amount of CO2 in the atmosphere; at average, the normal amount should be 0.03% of the atmosphere. Global warming has had great influence in the operations of nations who are putting resources in the reducing it through planting of trees and other environmental promotions. Global warming has the effect of interfering with the skin due to allowing of the ultra violet rays from the sun to heat human beings and living things. Consequence of the ultra violet rays is different cancers resulting from them (Atkinson). These leads to extensive use of public funds in environmental preservation thus stretching the available resources in the structural and strategic policy formation hence reduction in the economic levels. Water Pollution and its Negative Effects This is another form of pollution where the unwanted materials contaminate water bodies. Many pollutants leading to water pollution include pathogens, chemicals, and thermal contaminations. Pathogenic pollution is caused by water contaminations through bacteria such as the coliform bacteria. Other microorganisms cause water contamination such as the salmonella, novovirus, and parasitic worms among others. On the hand, chemical substances released from factories and industries cause water pollution. Chemicals released from the industries, factories, and other sectors of the economy such as agricultural sector include both organic and inorganic chemicals. These chemical substances interfere with the purity of water and most of these chemicals cause so much diseases and complications (Silverman). Human activities such as burning charcoal leading to global warming cause increase in general temperatures thus interfering with the temperatures of water bodies. Other human activities also influence the temperatures of water bodies using engines within such water bodies thereby interfering with the water temperatures. Changes in water temperatures and chemical presence within the water bodies directly affect the aquatic life through killing the living things within such water bodies. As a result, the effect on such aquatic life leads to their death hence the negative effects of water pollution (Atkinson). Deaths of aquatic lives affect human activities indirectly and directly. For instance, the death of fish due to chemicals and changes in water temperatures has the direct effect of reducing the amount of food available for people in terms of proteins. This has the indirect effect or poor health due to reduced proteins as well as reduction in the economic activities causing poor performance of the economy (Silverman). Contaminated water by pathogens causes diseases to human beings thereby reducing the productivity of the citizens of a given nation. Just as the other forms of pollution, water pollution influences forces nations to employ the use of national resources to reduce these effects. Consequently, this leads to poor economic performance. Environmental Pollution and its Negative Effects Another broader form of pollution is the environmental pollution taking care of other forms of pollution other than water and air. The major cause of environmental pollution is the dumping of most of the non-biodegradable products from the industrial and technological development. Such industrial products mostly abused and haphazardly dumped include the industrial plastics. Pollutants of environment release so much toxin substances into the atmosphere affecting both human and other living things (Atkinson). Some of the effects of environmental pollution include the biomagnifications where toxin substances from the pollutants released into the atmosphere concentrate to higher levels thereby affecting the productivity of human beings. Research has proved that the majority of people staying near the dumping sites experience physiological process and sometimes is affected brain wise. Sometimes the environmental pollution causes soil infertility thus reducing the productivity of the soil and this greatly affects the activities and living standards of citizens within a given nations (Silverman). It is worthy noting that the efforts put in place to correct the environmental pollution stretches the national resources and this causes much problem to the economic performance of the nation in question. Conclusion As a parting short, it has been evident from observation and carried out research that pollution has enormous negative impacts to the society. Therefore, there is a need to engage in a number of activities that will help mitigate the risks associated with pollution.

A Comparison of the Representation of Oppression in The Lost Honour of

Oppression is a theme often found in works that discuss our humanity, mortality and (of course) our freedoms. The binary of freedom and oppression will come into play in most narratives which reflect upon ethics, but we find this theme most prevalently in stories which examine the nature of law and justice, in addition to those which explore the distinguishing features of our humanity. Both the texts feature protagonists who are put on trail for crimes that they were, in one way or another, unaware that they had committed. Meursault in The Outsider shoots an Arab man on a beach in a haze of sensory turmoil, while Katharina in The Lost Honour of Katharina Blum has the misfortune to fall for a convicted murderer and is accused first of helping him make his escape and later of being involved with his criminal offences. Also common to both books is the corruption of facts, either because social powers (such as the law courts or the media) are unable to understand what our characters did, or do not want to either out of fear, or out of a dark lust for the events to become a sordid tale. In these cases we are faced not only with the oppression of the ‘victims’ of the story, but also the public in general, denied by their own desire access to the truth, and of course the warping and controlling of the truth itself. When we talk about oppression, we are most often referring to unjust treatment exerted by some kind of authority. Though that particular definition of the word does feature heavily in both The Outsider and The Lost Honour of Katharina Blum, we can also find the theme of oppression in the sense of ‘mental pressure or distress’ . Both books, though more prominently The Outsider, discuss freedom in a philosophical se... ...pression manifests itself in both of the stories in similar and familiar ways. Both of our protagonists are faced with the physical oppression of law and its power over their freedoms, and proceed to engage in an absurd struggle against the forces of law, social expectancies and falsehood. Also similar in both books is the human fear of absolute rationality, something which grants Katharina and Meursault a great deal of personal strength and freedom, but which ultimately proves to be their downfall when they are in need of appearing sympathetic or vulnerable in order to survive the judgement passed upon them. Works Cited BÃ ¶ll, Heinrich. The Lost Honour of Katharina Blum, Harmondsworth: Penguin, 1978. Camus, Albert. The Outsider. London [etc.: Penguin Books, 1983. Camus, Albert. The myth of Sisyphus, and other essays. New York: Vintage Books, 1991.

Respect

In my own words, respecting other people means to be nice to other people even if you don't know them and help them out when they need help. It also means listening to what other people have to say and not speaking over them. Respecting other peoples properties is not touching, breaking or vandalizing other people's belongings. Don't touch or take stuff that isn't yours. 2. Respecting myself means always staying positive and having a positive attitude no matter the situation. It means to always hope for the best. Respecting you resell also includes making a good image for yourself and aging people think about you in a good way. . I respect a man named Cole because he has showed me that helping others and being kind to others is the right way t live life. Helping others is always a good thing to do and by helping others your also helping yourself. 4. It is unacceptable to destroy or take something that doesn't belong to you. The item could mean a lot to the person even if it doesn't they paid for it and you don't have the right to take or damage it. 5. If someone broke something of mine id most likely be really upset and hope that the person who did it could replace it.No one has the eight to make someone feel like that because everyone deserves to be happy and for man kind to continue to exist everyone has to be nice to each other and try our best to help each other out. At first I would not respect the person who did it but everyone deserves a second chance. It would take time but eventually I would start to respect that person again if they showed they deserve to be respected. 6. No not that I can remember. The only time vive felt like a victim is when I was young and got hit in sports but hitting is aloud so can't recall a time where felt like a victim. 7.If I were ever charged again, I old not be offered the diversion program because I already had my second chance. I would have to face the consequences of my crime that committed and deal with the repercuss ions it had on my life. That could include not being aloud to leave the country. It could include having a criminal record for the rest of my life and it would be pretty hard to find a job with a criminal record. It would also be very hard to regain my families trust because after the first time I was arrested it was very hard to earn it back. So if I commit another crime it could mean my parents not trusting me ever again.

Pearl Harbor

When it comes down to major events in our countries history such as the attack Pearl Harbor, the acting cast should have put more heart into their characters to put the movie over the top. Throughout the movie, Pearl Harbor, the whole story revolves around the main characters of Rafe McCawley (Ben Affleck), Daniel â€Å"Danny† Walker (Josh Hartnett) and Nurse Evelyn Johnson (Kate Beckinsale). When it came down to those three characters in the movie, Pearl Harbor, the character development could have been portrayed very differently considering what this event did to the country.All of the acting in this moving seemed as if it was half-hearted and could have been done a lot better. The movie Pearl Harbor is directed by Michael Bay, also with the help of Jerry Bruckheimer and Randall Wallace. The main cast now a days is a very popular group of people. The names of Ben Affleck, Josh Hartnett, Kate Beckinsale, Alex Baldwin (Major Jimmy Doolittle) and Cuba Gooding Jr. (Petty Officer 2nd Class, Dorie Miller) are the main actors/actress in this movie. The purpose of this movie was to show the story of what happened on December 7, 1941 on the islands of Hawaii. Mostly throughout the movie it was based on the love triangle that occluded between Affleck, Hartnett and Beckinsale. It is kind of a drag to a movie that is supposed to be about the bravery and courage that USA managed to still have after one of the most tragic events ever took place against them. From a character stand point, it could have been acted differently to make up for the fact the movie wasn’t about the details of the war as much as you would expect it to be. Rafe McCawley (Affleck) was always there to protect Danny from all the trouble that he encounters throughout his life. It all started at the beginning of the movie when Danny’s Father hits Danny, Rafe hits his Danny’s Father over the back, which shows right away that he is there to protect him. This is a characteristic that was learned right away about Rafe and how he is when it comes to his best friend. Rafe is a cocky fighter pilot that is in the Army at the time, with his best friend, Danny. Everything about Rafe is either him being cocky when it comes to his flying skills or else being over protective of Danny. When it came to his character it should have een better played out where it was harder to find out what the character is all about, but in this case he was easy to figure out which made the character kind of plain and dull. When it came to emotional scenes, Rafe would not look as emotional as he should when he gets the news he does, the only time he really showed true emotion is when he couldn’t protect Danny, but even then he over acted it. Personally there could have been a few ways Rafe could have showed his emotions differently. For example when he returned from his duties over in Europe, Danny had taken the place of him in Evelyn’s heart. When he returned he found out about this and the way he took it was not the way you would expect it to be handled when a person is in a crisis like this. He kind of just shrugs it off and kind movies on as if it doesn’t affect him. A person now a day would act completely different. They would be very mad at his friend and would have completely disowned his friend and the girl. Not only would that happen the person that would be in Rafe’s shoes would also be most likely be emotionally scared and hurt, not just be able to forget about it and move on with them in his life still. When it came down to Rafe in the movie Pearl Harbor he could have showed more heart and emotion when it came to his character in this movie. Daniel â€Å"Danny† Walker is also an amazing fighter pilot who was Rafe’s wingman. He was always looked at by Rafe as his younger brother and was always being protected from him. He would always want to be there to help out and look out for Rafe as well. When Rafe was over in Europe Danny began to fall for Evelyn, who was at the time Rafe’s girlfriend. He was the caring, sweet character between the two pilots. Just like Rafe, Danny was also a character who was not well developed because he was also very easy to read what kind of person he was. Danny was too sensitive for what his character actually does in this movie. The way he is portrayed in this movie, he would do anything to keep peace and happiness with close people in his life. But the twist was he went for his best friend’s girlfriend and fell in love with her. If he really was as sensitive as he showed while acting, a person like that would truly not do that to their friend. The acting was basically all Hollywood to try to add some extra effects to the movie when what actually happened didn’t fit the way the character acted all movie long. You cannot blame the reason for this on Josh Hartnett, it has to do with the directing and them telling Hartnett how he should perform during these situations. Evelyn Johnson (Kate Beckinsale) was a nurse that fell madly in love over the charm Rafe had at the medical examinations. Evelyn and Rafe were both stationed in the same location until she was stationed in Pearl Harbor in Hawaii and Rafe was going over to Europe. She showed her emotions and love for Rafe through notes they would write back and forth. Evelyn, while she was separated from Rafe, in Hawaii got some unwanted news from Danny. After that the two of them started to have a romance between them. When Rafe came back from Europe he was stationed in Hawaii to reunite with his girlfriend and best friend. But that’s when everyone finds out what kind of person Evelyn was. Towards the beginning of the movie she is â€Å"madly in love† with Rafe and all of a sudden after she gets some news, her heart has a change of ways and is going for Rafe’s best friend, Danny. You can understand people have a change of heart and cannot wait around forever, but for a person to stop loving someone and go for their best friend is just something that doesn’t happen too often, especially after the way she shows her affection towards the two men. Once again it was a Hollywood set up to make the movie have more drama to it. They basically added her emotions and this part of the story to the movie to add more length and storyline to it. If these scenes were taken out of the movie, the plot would be a little different but would still have the same concept, also would be a better historical movie rather than a drama movie. When it came to a movie such as Pearl Harbor where this event scared the humanity of America, the movie should have been more focused on the issue it is title after, rather than the love romance that happened between the characters. This movie is a great movie, but if it were to take out the sappy romance or at least have the actors and actress put a little more effort and more timely emotions into the picture it would have made this movie even better. When it comes down to the character development, it made this movie only a good movie compared to the potential to be an excellent movie.